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Sales automation CRM is a software functionality that automates the repetitive tasks that are key to building effective and profitable customer journeys. Mainly it included as a feature of CRM software, lead generation software, and email marketing software.

There’s a various range of digital tools that automate different parts of the sales process. From lead generation to sending follow up automated emails, sales automation software helps teams manage sales activities more efficiently and allocate more time to revenue-generating tasks.

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