-- ₹

The COVID-19 outbreak has caused changes in the debt collecting industry in recent years. Debt Collection in India must embrace digital if they want to remain competitive and meet changing customer expectations. Let's start with the digital-first approach that credit providers and finance companies should take when their clients fall behind on their payments. The debt collection industry has relied on the customer's availability and willingness to respond to the debt collection activity for decades. This has over time produced a bad customer experience that is often unpleasant, leaving the customer feeling disappointed, angry, and ashamed. Digital collection methods have changed lenders' perspectives. Customers have been successfully engaged by eradicating any negative ideas and highlighting the lenders' willingness to help them. The customer and the lender now have a relationship that is advantageous to both parties.