-- ₹

Digital marketing encompasses a broad range of strategies and tactics aimed at promoting products or services using digital channels. Here's a brief overview:

1. Search Engine Optimization (SEO): Optimizing your website to rank higher in search engine results pages (SERPs) to increase organic (non-paid) traffic.

2. Search Engine Marketing (SEM): Paid advertising to appear in search engine results, often through platforms like Google Ads.

3. Content Marketing: Creating and distributing valuable content (blog posts, videos, infographics, etc.) to attract and engage a target audience.

4. Social Media Marketing: Leveraging social media platforms (such as Facebook, Twitter, Instagram, LinkedIn) to promote products/services, engage with customers, and build brand awareness.