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When selecting New York City video production services, several key factors should be considered. First, evaluate their portfolio to gauge the quality and style of their previous work. Assess their expertise in your specific industry or niche, as it can greatly impact the effectiveness of your video. Consider their equipment and technology to ensure they have the necessary tools for your project. Additionally, inquire about their team's experience, creativity, and professionalism, and request cost estimates to align with your budget. Lastly, check client reviews and testimonials for insights into their reputation and reliability. Careful consideration of these factors will help you choose the right professional video production service for your needs.