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An impactful video is an entire package. Of course, it’s the story, and the point you’re attempting to make comes first. The story and message won’t have the same impact if those elements aren’t present. Additionally, the video, audio, and editing must be top-notch. Consider this entire bundle while producing impactful videos. If you do it well enough, your video will successfully generate new leads and sales by influencing the minds and hearts of individuals who watch it. To keep up with the changes, business owners must adjust their advertising strategies as the focus of digital marketing shifts to video content.