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Multilingual marketing is a powerful strategy for those who are starting to take their businesses to grow at an international level. You might be wondering what is a multilingual marketing strategy.

Probably you heard of word translation. But translation is not the localization. So, what does it mean? What is the difference between translation and Localization? Are you thinking which one is best for your business?

The translation is the process of converting only content into other languages and is considered as just one part of the localization process. while localization adapts content to the local market.

Localization has the power to convince your customers & drives more sales. So, if you want to target your global audience, you should adapt content into native language. 

How does native language impact marketing? Here is the answer- https://activeloc.com/how-does-language-impact-marketing/