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Your network of friends and associates is referred to as your sphere of influence (SOI). real estate agent ads They could be friends, previous coworkers, classmates, colleagues in related fields, suppliers, and so on - essentially anyone with whom you have built a trustworthy relationship. You will be one step closer to a transaction if they realize you can help them overcome any initial reservations they may have about purchasing or selling a home.

Your prior client sphere of influence (PCSO), or the folks you've previously assisted in buying or selling a home, is very valuable. While homeownership lasts an average of 13 years, there are numerous markets where people frequently relocate considerably sooner. After five or six years, some might even be prepared And you'll want to make sure you're the first person on their list to assist them if that happens.