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Search engine optimization (SEO) services are employed by businesses to improve the visibility and rankings of their websites within search engines. When a user conducts a search for a specific keyword, the first website to appear in the SERPs (search engine results pages) is typically ranked higher than websites that do not rank for that keyword. SEO can be used to increase website traffic and leads, attract new customers, and boost brand awareness.

Real estate company marketing is the process of creating, executing, and measuring a marketing plan to promote and sell real estate products or services. It encompasses the entire customer interaction journey from lead generation to closing. Real estate company marketing can be divided into two main categories: direct marketing and indirect marketing. Direct marketing includes traditional methods such as print, radio, and television advertising. Indirect marketing includes methods such as website design, lead capture forms, and social media campaigns.