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White Label SEO is a type of SEO outsourcing where a company provides SEO services that another company can rebrand as their own. It allows marketing agencies to sell different types of SEO packages and bundles, either on a month-to-month basis or with their own terms. There is a significant difference between white-label SEO and private-label SEO. The latter is packaged based on the reseller's specifications, while the former can be customized.